What I Learned from Talking to America's Biggest Brands

What I Learned from Talking to America's Biggest Brands

Ed Waldvogel
Published on: 30/08/2025

Some brands lease everything. Some brands aim to own everything. And some toggle back and forth depending on who just took over the finance team.

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What does $200 / SF get you now?

What does $200 / SF get you now?

Ed Waldvogel
Published on: 08/07/2025

Back in 2015, I was building Starbucks stores across the western U.S. At the time, the core and shell came in around $180 per square foot.

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Emerging Brands: Why this Indoor Golf Brand is Surging

Emerging Brands: Why this Indoor Golf Brand is Surging

Ed Waldvogel
Published on: 08/07/2025

Founded in 2020, Back Nine is one of the fastest-growing franchise concepts in the country with more than 165 locations open or in development across 38 states.

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The Most Valuable Hire in 2025?

The Most Valuable Hire in 2025?

Ed Waldvogel
Published on: 01/05/2025

Even fast-growing brands are making tough calls—scaling back in-house real estate teams, hitting pause on expansion, or cutting costs wherever possible. So what solution have they found?

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What I Learned from Talking to America's Biggest Brands

Some brands lease everything. Some brands aim to own everything. And some toggle back and forth depending on who just took over the finance team. ...more

Newsletter

August 30, 20252 min read

What I Learned from Talking to America's Biggest Brands

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