The Realm Buildout Guide

4 Ways Site Documentation Saves You Time and Money on Your Buildout

4 Ways Site Documentation Saves You Time and Money on Your Buildout

Published on: 08/04/2026

Site Documentation isn't an industry-standard step, but skipping it means signing your lease on a shot in the dark. Here are 4 real things it catches before you sign.

Hiring Smarter in a High Pressure Year

Hiring Smarter in a High Pressure Year

Published on: 03/12/2026

Even fast-growing brands are making tough calls, scaling back in-house real estate teams, hitting pause on expansion, or cutting costs wherever possible. So what solution have they found?

What does $200 / SF get you now?

What does $200 / SF get you now?

Published on: 03/05/2026

Back in 2015, I was building Starbucks stores across the western U.S. At the time, the core and shell came in around $180 per square foot.

What I Learned from Talking to America's Biggest Brands

What I Learned from Talking to America's Biggest Brands

Published on: 02/26/2026

Insights straight from ICSC on why some of the biggest brands lease and others own, and what growing corporate and franchise brands should weigh before deciding.

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