The Realm Buildout Guide

Hiring Smarter in a High Pressure Year

Hiring Smarter in a High Pressure Year

Published on: 03/12/2026

Even fast-growing brands are making tough calls, scaling back in-house real estate teams, hitting pause on expansion, or cutting costs wherever possible. So what solution have they found?

What does $200 / SF get you now?

What does $200 / SF get you now?

Published on: 03/05/2026

Back in 2015, I was building Starbucks stores across the western U.S. At the time, the core and shell came in around $180 per square foot.

What I Learned from Talking to America's Biggest Brands

What I Learned from Talking to America's Biggest Brands

Published on: 02/26/2026

Insights straight from ICSC on why some of the biggest brands lease and others own, and what growing corporate and franchise brands should weigh before deciding.

Emerging Brands: Why this Indoor Golf Brand is Surging

Emerging Brands: Why this Indoor Golf Brand is Surging

Published on: 02/19/2026

How Back Nine's zero-staff, tech-driven model is redefining what a fast-growing franchise concept looks like, and what it signals about the future of franchise real estate and construction.

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